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In general, Crocs should actively look out for acquisitions that allows them to reduce cost and increase flexibility in their supply chain, prevents future competition and diversifies its business risk away.

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Crocs recognized this and keeps a manufacturing capacity at 1 million parts per month beyond the actual production plan.This allows them to establish their branding, market their product and test out new lines of footwear across a wide range of retail options.

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In this paper, we would take a look at Croc's service model, strategies the business could adopt and look at its production and inventory preparation.Due to its flexible supply chain, Crocs would have an advantage in markets with highly volatile demand. Crocs pride itself in its highly versatile supply chain which include manufacturing facilities all around the world. Crocs could increase its competency by acquisitions into product lines that fit into Crocs image and could be placed in their current retail locations. Crocs should look into extending their products into markets that complements their goal of providing comfortable foot or body wear. Currently, Croslite™ is produced by compounding elastomer resins purchased from major chemical manufacturers.