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Ziobro, "Mattel to Add Curvy, Petite, Tall Barbies: Sales of the doll have fallen at double-digit rate for past eight quarters". Alexa is a very shy princess from a contemporary, modern kingdom who discovers a secret door that opens to a magical land. In September 2009, Mattel introduced the So In Style range, which was intended to create a more realistic depiction of African-American people than previous dolls. When a magical butterfly kisses the kind princess, Kara, the crime-fighting hero, Super Sparkle, emerges.

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At the release of Barbie: Dreamhouse Adventures in 2018, the pair are seen as just friends or next-door neighbors. In 1997, Barbie's body mold was redesigned and given a wider waist, with Mattel saying that this would make the doll better suited to contemporary fashion designs. Sporting the same nickname, Justin Jedlica, the American businessman, has also received multiple cosmetic surgeries to enhance his Ken-like appearance. It is most often associated with pre-teenage and adolescent girls but is applicable to any age group or gender. In 2016, Mattel expanded the So In Style line to include seven skin tones, twenty-two eye colors, and twenty-four hairstyles.

In September 2003, the Middle Eastern country of Saudi Arabia outlawed the sale of Barbie dolls and franchises, stating that they did not conform to the ideals of Islam.

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Barbie Dreamhouse™ Celebrates 60 Years of Giving Dreams a Home™ with Habitat for Humanity Collaboration". series depicted Barbie as someone who was totally competent in those jobs and did not require outside assistance from others. Colored Francie" made her debut in 1967, and she is sometimes described as the first African-American Barbie doll. In May 2001, MGA Entertainment launched the Bratz series of dolls, a move that gave Barbie her first serious competition in the fashion doll market. In 2004, sales figures showed that Bratz dolls were outselling Barbie dolls in the United Kingdom, although Mattel maintained that in terms of the number of dolls, clothes, and accessories sold, Barbie remained the leading brand.For example, in 2007, it introduced " Cinco de Mayo Barbie" wearing a ruffled red, white, and green dress (echoing the Mexican flag). Realizing that there could be a gap in the market, Handler suggested the idea of an adult-bodied doll to her husband Elliot, a co-founder of the Mattel toy company. In this animated follow-up to Fairytopia, Elina (played by Barbie) enlists the help of a mermaid, Nori, to save her friend Nalu, a merman prince who has been captured by the wicked Laverna. This would be the last adjustment Ruth would make to her own creation as, three years later, she and her husband Elliot were removed from their posts at Mattel after an investigation found them guilty of issuing false and misleading financial reports. Skill Level: Easy Knit an easy and cute top and skirt to ft any fashion doll like Monster High or Barbie!

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In 2020, the company announced a new release of "shero" dolls, including Paralympic champion Madison de Rozario, [85] and world four-time sabre champion Olga Kharlan. In Latin America, notable controversies include a 2018 legal dispute involving the Panama-based Frida Kahlo Corporation's allegations that Frida Kahlo's great-niece in Mexico had wrongly licensed the Frida Kahlo trademark for the "Frida Kahlo Barbie" doll. CBS News: Becoming Barbie: Living Dolls, Real Life Couple Are Models Of Plastic Perfection - by Rebecca Leung (Aug. The opening weekend for Barbie, starring Margot Robbie and Ryan Gosling, has seen its ticket sales overtake that for the opening weekend of blockbuster Super Mario Bros, making Barbie the biggest film of 2023 so far. In the Random House novels, Barbie attended Willows High School; while in the Generation Girl books, published by Golden Books in 1999, she attended the fictional Manhattan International High School in New York City (based on the real-life Stuyvesant High School).Since the mid-to-late 1980s, Barbie-branded products included not only the range of dolls with their clothes and accessories, but also a large range of branded goods such as books, apparel, cosmetics, video games and audiovisual content. Savior Barbie is depicted as being in Africa where she runs an NGO that provides drinking water to locals and makes sure to provide footage that depicts her glorious acts of goodness. Barbie's friends include Hispanic Teresa, Midge, African American Christie, and Steven (Christie's boyfriend). Barbie's careers are designed to show that women can take on a variety of roles in life, and the doll has been sold with a wide range of titles including Miss Astronaut Barbie (1965), Doctor Barbie (1988), and Nascar Barbie (1998). The effect of experimental exposure to images of dolls on the body image of 5- to 8-year-old girls".