Doritos Stax Sour Cream & Onion, Perfect for Sharing, 170g

Product Information

Doritos is no stranger to outlandish marketing experiments, embracing unorthodox flavours and advertising to maintain relevance amongst its capricious Gen Z target audience. The new product is available in three flavours: Ultimate Cheese, Sour Cream & Onion and Mexican Chilli Salsa. The brand recently made a splash by separating its strongest asset from any (and all) context, producing a number of ads ( TV, OOH) featuring only the brand’s iconic triangle logo – devoid of any other branding or category cues. As we mentioned above, there are currently 17 different Doritos products on sale in the US. Below we’ll detail which products are on sale in the US, which ones are vegan, and which ones are not vegan. All USA Doritos flavors Note that all Doritos chips are manufactured in factories where milk products are also handled so cross-contamination cannot be absolutely ruled out.

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The launch will be supported with a digital advertising campaign, a TV advertisement to encourage the public to ‘choose bold’, as well as partnerships with social media influencers.Not to worry, I’ve got you covered. I’ve pulled up all the available Doritos types right now and gone over the ingredients with a fine-toothed comb to rule out any that contain animal products.

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Unfortunately, the following Doritos products are not vegan. Non-vegan ingredients used in these products include, but are not limited to: buttermilk, lactose, sour cream, cheese (cheddar, cream, parmesan, romano), skim milk, whey, whey protein concentrate, butter. For the cheese lovers out there, there’s Ultimate Cheese. For fans of a bit of spice, there’s the Mexican Chilli Salsa. And finally, there’s Sour Cream & Onion – could it be more addictive than Pringles’ version? Great Value tortilla chips (Restaurant Style White Corn, Lightly Salted, Bite Size, Chili Garlic, Bowlz, Dipping Corn Chips. Salsa Verde looks vegan but not enough information is available on the artificial food flavors used).Mister Free’d tortilla chips (Cheese Flavour, Kale & Spinach, Blue Maize, Chia Seed, Beetroot & Onion) Monoglycerides are also a listed ingredient in most of these products and while some monoglycerides are vegan, not all are. Similarly, disodium inosinate is also listed, which is usually derived from fish and meat but can also be produced from tapioca starch. The Doritos products below all contain at least one of the following ingredients, and as such, cannot be considered vegan: milk whey powder, buttermilk powder, butter oil, skimmed milk powder, processed cheese powder, lactose, milk protein. Paqui tortilla chips (four out of the six available flavors are suitable for the vegan diet – choose from Grilled Habanero, Haunted Ghost Pepper, Original Delights or Roasted Jalapeño). The launch marks the brand’s biggest ever launch and will be supported with a TV ad, digital advertising campaign, as well as influencer partnerships across social media.

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While Doritos Chilli Heatwave appears to be vegan, we do question the source of the Disodium 5’-ribonucleotides in the ingredient list and have reached out to Doritos UK for clarification. We will update here as soon as we receive a response. Disodium 5’-ribonucleotides, also known as E635, are composed of sodium salts that can be extracted from plants but are sometimes extracted from the skin of dead animals. While the novelty-factor is clear, does Doritos STAX offer enough meaningful benefits to motivate people to switch? We put the concept to UK consumers using our Innovation Testing solution, looking at 3 C’s to predict in-market success: Out of the twelve different Doritos tortilla chips available on sale in the UK (as of now, May 2021), the following are vegan products:We know that Doritos appeals to generation Z, a generation that notoriously looks for brands that challenge the status quo,” she said. “Consumers now expect brands to have high sustainability credentials and will often make buying choices based around them –a movement largely led by gen-Zs.” The launch will be supported with a TV ad that documents the rise to stardom of a young musician rewarded for making a bold choice that changed his life forever. In addition to the TVC, the launch will benefit from a playful OOH and digital advertising campaign, as well as influencer partnerships that will see Doritos STAX at the centre of challenges on social media. The wide-ranging media campaign will reach over 50 million adults, 15 million of which are Gen-z, Doritos target audience.