Thinking With Type 2nd Ed: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)

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Written for “anyone who regularly and enthusiastically commits acts of visual communication”, as well as to accompany her own courses in typography at Maryland Institute College of Art, designer, author and Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students, provides not only the how but also the why of basic typesetting practices for both print and screen, grounding this practical knowledge in a historical and theoretical context. Much care has gone into the creation of this third title in the Design Briefs series from Princeton Architectural Press, bringing the instruction of typography into the twenty-first century. Whereas critical thinking helps you evaluate value through analysis, analytical thinking is about examining the parts of an argument. It looks much more closely at the thought process. Logo Design Love by David Airey (Image courtesy of David) 45. How to do Great Work Without Being an Asshole by Paul Woods

Repeatedly, Lupton draws on magazine grid to illustrate novel grids that highlight different dimensions of the text. The influence of graphical artists on how we perceive text is striking and at times even subversive. Presentation matters and significantly influences text interpretation. Think, for example, of the use of red letters in some Bibles—the original Greek was all caps without any punctuation and no red letters! Between 7 and 11 they move on to develop logical reasoning abilities. Basically, everything after that is devoted to abstract thinking, and we do not stop until death. Jamie Clarke of Type Worship explains how to get started in creating your own typography in this in-depth article. So you want to create a font Monospace type classification. 1 Monospace: Source Code Mono, 2 Monospace: Courier, 3 Monospace: Space Mono.First published in 2006, this classic guide to type design has been fully updated for 2020. You'll learn all about basic issues informing the creation of typography, including the visual principles of letter construction, optical compensation and legibility, and the relationships between letters and shapes in a font. The new version of the book also includes more contemporary typefaces and explanatory diagrams, as well as a closer connection between text and image. 22. Logo Modernism by Jens Muller Serif type classifications. 1 Old-Style: Garamond, 2 Transitional: Baskerville, 3 Modern: Bodoni, 4 Slab: Clarendon.

Another authoritative book about design's past by Jens Muller, The History of Graphic Design delivers exactly what the title promises. Featuring hundreds of landmark projects, industry leaders profiles, and illustrated timelines, this book traces the evolution of the profession from the end of the 19th century to the remains of World War II. 24. Baseline Shift by Briar Levit Grid. Of the three sections (letters, text, and grid), grid is probably the least familiar. Lupton defines grid in this way: The main thing you need to understand about type design before you start is the overwhelming importance of accuracy: painstaking accuracy in the extreme. We believe in Open Access and the democratization of knowledge. Unfortunately, world class educational materials such as this article are normally hidden behind paywalls or in expensive textbooks. A serif is a stroke added to the beginning or end of one of the main strokes of a letter. A typeface with serifs is called a serif typeface. Serifs can be classified as Old-Style, Transitional, Modern and Slab.Daniel Skrok and Interaction Design Foundation, CC BY-SA 3.0 Characteristics of Sans Serif Typefaces: According to Edward de Bono, creative thinking is like digging holes laterally, rather than merely vertically. Type classifications were a basic system for classifying typefaces devised in the nineteenth century, in an effort to organize and understand type. Common classifications include Serif, Sans Serif, Monospace, Script and Display typefaces. A typeface without serifs is called a sans serif typeface, from the French word “sans” that means "without." Sans serifs can be classified as Transitional, Humanist and Geometric. I do LIKE "brute fact of cognition". I'm going to save it and use it somewhere crucial. And this stuff about the transition from "reader" to "user" -- I was reading this on the train and just delighting in the concept provocation. "The reader, having toppled the author's seat of power during the twentieth century" (that's the Derrida stuff) "now ails and lags, replaced by the dominant subjects of our own era: the user, a figure whose scant attention is our most coveted commodity. Do not squander it."

Illustration of the Vignelli NYC Subway Map depicting the effective use of the sans serif typeface Helvetica. According to Ellen Lupton, author of “Thinking with Type,” type classifications are a basic system for classifying typefaces devised in the nineteenth century, when printers sought to identify a heritage for their own craft analogous to that of art history. Humanist letterforms are closely connected to calligraphy and the movement of the hand. Transitional and modern typefaces are more abstract and less organic. These three main groups correspond roughly to the Renaissance, Baroque and Enlightenment periods in art and literature. To improve in this area, developing your reflective thinking skills will be of tremendous value. Three: Creative Thinking Ellen Lupton’s Thinking with Type is a fun and informative book. For those of you who don’t care about publishing and have no interest in design might think of it as a conversation starter. It is that interesting.

Work Hard & Be Nice to People by Anthony Burrill 33. Drawing Type: An Introduction to Illustrating Letterforms by Alex Fowkes All of these activities need to be scheduled. Without regular focus and consistent practice, your thinking abilities will speed up . Critical thinking is about analyzing a number of factors. For example, you can think about the value of an idea and divide that from the form the idea takes. There’s a difference between types of thinking and methods of thinking. It helps to be clear about which ones you want to identify and improve. Find this clarity is what this post is all about, so let’s dig in. The 7 Types of Thinking

In some ways, divergent thinking is a lot like lateral thinking. In this case, it’s often best conducted in groups. Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & StudentsAlign groupings of text (e.g., headlines and body copy) with design elements (e.g., images and logos).