The Green Grocer: One Man's Manifesto for Corporate Activism

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Carcione owned and operated a produce import/export business at the Golden Gate Produce Terminal II [1] [2] in South San Francisco, one of the three Bay Area Wholesale Produce Markets, the others being, Oakland Wholesale Produce Market, [3] [4] [5] [6] and San Francisco Wholesale Produce Market. [7] [8] [9] [10] Television and Radio [ edit ] Carcione married Madeline Ahern in 1937. They had three children. [11] He died of intestinal cancer at Peninsula Hospital in Burlingame, California on August 2, 1988 and was entombed at Holy Cross Cemetery in Colma, California. He went on to host short television and radio bits offering advice in the world of produce, and wrote a newspaper column and two books on the same subject. The Greengrocer television news feature was produced on location at the Golden Gate Produce Terminal and syndicated throughout the United States and Canada. Commercial television stations contracted with Mighty Minute Programs of San Francisco to obtain the exclusive rights to broadcast Joe Carcione's Greengrocer report on a market-by-market basis. In some television markets, the feature was sponsored by grocery stores interested in associating with The Greengrocer.

I think that an examination of these questions-an examination of the potential of the "powerless"-can only begin with an examination of the nature of power in the circumstances in which these powerless people operate. Walker offers clear-sighted experience and inspiration for every business, showing you how it’s not only possible but valuable to ‘do it right’ and still generate profit.” Finally, if an atmosphere of revolutionary excitement, heroism, dedication, and boisterous violence on all sides characterizes classical dictatorships, then the last traces of such an atmosphere have vanished from the Soviet bloc. For, some time now this bloc has ceased to be a kind of enclave, isolated from the rest of the developed world and immune to processes occurring in it. To the contrary, the Soviet bloc is an integral part of that larger world, and it shares and shapes the world's destiny. This means in concrete terms that the hierarchy of values existing in the developed countries of the West has, in essence, appeared in our society (the long period of co-existence with the West has only hastened this process.) In other words, what we have here is simply another form of the consumer and industrial society, with all its concomitant social, intellectual, and psychological consequences. It is impossible to understand the nature of power in our system properly without taking this into account.The profound difference between our system-in terms of the nature of power-and what we traditionally understand by dictatorship, a difference I hope is clear even from this quite superficial comparison, has caused me to search for some term appropriate for our system, purely for the pur poses of this essay. If I refer to it henceforth as a "posttotalitarian" system, I am fully aware that this is perhaps not the most precise term, but I am unable to think of a better one. I do not wish to imply by the prefix "poso" that the system is no longer totalitarian; on the contrary, I mean that it is totalitarian in a way fundamentally different from classical dictatorships, different from totalitarianism as we usually understand it. Then came the essay by Havel. Reading it gave us the theoretical underpinnings for our activity. It maintained our spirits; we did not give up, and a year later-in August ig8o-it became clear that the party apparatus and the factory management were afraid of us. We mattered. And the rank and file saw us as leaders of the movement. When I look at the victories of Solidarity, and of Charter 77, I see in them an astonishing fulfillment of the prophecies and knowledge contained in Havel's essay."

Yet, as we have seen, ideology becomes at the same time an increasingly important component of power, a pillar providing it with both excusatory legitimacy and an inner coherence. As this aspect grows in importance, and as it gradually loses touch with reality, it acquires a peculiar but very real strength. It becomes reality itself, albeit a reality altogether self-contained, one that on certain levels (chiefly inside the power structure) may have even greater weight than reality as such. Increasingly, the virtuosity of the ritual becomes more important than the reality hidden behind it. The significance of phenomena no longer derives from the phenomena themselves, but from their locus as concepts in the ideological context. Reality does not shape theory, but rather the reverse. Thus power gradually draws closer to ideology than it does to reality; it draws its strength from theory and becomes entirely dependent on it. This inevitably leads, of course, to a paradoxical result: rather than theory, or rather ideology, serving power, power begins to serve ideology. It is as though ideology had appropriated power from power, as though it had become dictator itself. It then appears that theory itself, ritual itself, ideology itself, makes decisions that affect people, and not the other way around. The Oakland Produce Market: Linking Farm to Table in the East Bay". SPUR. 14 July 2015 . Retrieved 8 March 2021. Called ‘The Green Grocer: one man’s manifesto for corporate activism’, the book explores the Iceland boss’s “life and business lessons, and passion for sustainability and social change,” said Walker. In highly simplified terms, it could be said that the posttotalitarian system has been built on foundations laid by the historical encounter between dictatorship and the consumer society. Is it not true that the farreaching adaptability to living a lie and the effortless spread of social auto-totality have some connection with the general unwillingness of consumption-oriented people to sacrifice some material certainties for the sake of their own spiritual and moral integrity? With their willingness to surrender higher values when faced with the trivializing temptations of modern civilization? With their vulnerability to the attractions of mass indifference? And in the end, is not the grayness and the emptiness of life in the post-totalitarian system only an insulated caricature of modern life in general? And do we not in fact stand (although in the external measures of civilization, we are far behind) as a kind of warning to the West, revealing to its own latent tendencies? In the face of global warming, companies are moving towards more eco-friendly business practices and embracing their corporate social responsibility. The Green Grocer explores how one business owner did just that.Expert advice on practical ways that businesses can help reverse climate change and promote social justice while generating a profit Coronavirus: Oakland's historic Produce Market District continues to thrive...for some". The Mercury News. 21 March 2020 . Retrieved 8 March 2021. The circumstances I have mentioned, however, form only a circle of conditional factors and a kind of phenomenal framework for the actual composition of power in the posttotalitarian system, several aspects of which I shall now attempt to identify. Even this very superficial overview should make it clear that the system in which we live has very little in common with a classical dictatorship. In the first place, our system is not limited in a local, geographical sense; rather, it holds sway over a huge power bloc controlled by one of the two superpowers. And although it quite naturally exhibits a number of local and historical variations, the range of these variations is fundamentally circumscribed by a single, unifying framework throughout the power bloc. Not only is the dictatorship everywhere based on the same principles and structured in the same way (that is, in the way evolved by the ruling super power), but each country has been completely penetrated by a network of manipulatory instruments controlled by the superpower center and totally subordinated to its interests. In the stalemated world of nuclear parity, of course, that circumstance endows the system with an unprecedented degree of external stability compared with classical dictatorships. Many local crises which, in an isolated state, would lead to a change in the system, can be resolved through direct intervention by the armed forces of the rest of the bloc. Why in fact did our greengrocer have to put his loyalty on display in the shop window? Had he not already displayed it sufficiently in various internal or semipublic ways? At trade union meetings, after all, he had always voted as he should. He had always taken part in various competitions. He voted in elections like a good citizen. He had even signed the "antiCharter." Why, on top of all that, should he have to declare his loyalty publicly? After all, the people who walk past his window will certainly not stop to read that, in the greengrocer's opinion, the workers of the world ought to unite. The fact of the matter is, they don't read the slogan at all, and it can be fairly assumed they don't even see it. If you were to ask a woman who had stopped in front of his shop what she saw in the window, she could certainly tell whether or not they had tomatoes today, but it is highly unlikely that she noticed the slogan at all, let alone what it said.

Let us now imagine that one day something in our greengrocer snaps and he stops putting up the slogans merely to ingratiate himself. He stops voting in elections he knows are a farce. He begins to say what he really thinks at political meetings. And he even finds the strength in himself to express solidarity with those whom his conscience commands him to support. In this revolt the greengrocer steps out of living within the lie. He rejects the ritual and breaks the rules of the game. He discovers once more his suppressed identity and dignity. He gives his freedom a concrete significance. His revolt is an attempt to live within the truth. Carcione got his start doing radio commercials for his produce business in 1967, when he was discovered by KCBS radio announcer Dave McElhatton. We have seen that the real meaning of the greengrocer's slogan has nothing to do with what the text of the slogan actually says. Even so, this real meaning is quite clear and generally comprehensible because the code is so familiar: the greengrocer declares his loyalty (and he can do no other if his declaration is to be accepted) in the only way the regime is capable of hearing; that is, by accepting the prescribed ritual, by accepting appearances as reality, by accepting the given rules of the game. In doing so, however, he has himself become a player in the game, thus making it possible for the game to go on, for it to exist in the first place. Carcione's Fresh Produce Company". Archived from the original on 2021-03-06 . Retrieved 2021-03-08.I think it can safely be assumed that the overwhelming majority of shopkeepers never think about the slogans they put in their windows, nor do they use them to express their real opinions. That poster was delivered to our greengrocer from the enterprise headquarters along with the onions and carrots. He put them all into the window simply because it has been done that way for years, because everyone does it, and because that is the way it has to be. If he were to refuse, there could be trouble. He could be reproached for not having the proper decoration in his window; someone might even accuse him of disloyalty. He does it because these things must be done if one is to get along in life. It is one of the thousands of details that guarantee him a relatively tranquil life "in harmony with society," as they say. If living within the truth in the post-totalitarian system becomes the chief breeding ground for independent, alternative political ideas, then all considerations about the nature and future prospects of these ideas must necessarily reflect this moral dimension as a political phenomenon. (And if the revolutionary Marxist belief about morality as a product of the "superstructure" inhibits any of our friends from realizing the full significance of this dimenision and, in one way or another, from including it in their view of the world, it is to their own detriment: an anxious fidelity to the postulates of that world view prevents them from properly understanding the mechanisms of their own political influence, thus paradoxically making them precisely what they, as Marxists, so often suspect others of being-victims of "false consciousness.") The very special political significance of morality in the post-totalitarian system is a phenomenon that is at the very least unusual in modern political history, a phenomenon that might well have-as I shall soon attempt to show far-reaching consequences. Havel's essay has had a profound impact on Eastern Europe. Here is what Zbygniew Bujak, a Solidarity activist, told me: "This essay reached us in the Ursus factory in 1979 at a point when we felt we were at the end of the road. Inspired by KOR [the Polish Workers' Defense Committee], we had been speaking on the shop floor, talking to people, participating in public meetings, trying to speak the truth about the factory, the country, and politics. There came a moment when people thought we were crazy. Why were we doing this? Why were we taking such risks? Not seeing any immediate and tangible results, we began to doubt the purposefulness of what we were doing. Shouldn’t we be coming up with other methods, other ways?

In this book, he explains how you too can make genuine progress on sustainable initiatives while being realistic about profit, margins and obligations to customers and employees. The Prague Spring is usually understood as a clash between two groups on the level of real power: those who wanted to maintain the system as it was and those who wanted to reform it. It is frequently forgotten, however, that this encounter was merely the final act and the inevitable consequence of a long drama originally played out chiefly in the theatre of the spirit and the conscience of society. And that somewhere at the beginning of this drama, there were individuals who were willing to live within the truth, even when things were at their worst. These people had no access to real power, nor did they aspire to it. The sphere in which they were living the truth was not necessarily even that of political thought. They could equally have been poets, painters, musicians, or simply ordinary citizens who were able to maintain their human dignity. Today it is naturally difficult to pinpoint when and through which hidden, winding channel a certain action or attitude influenced a given milieu, and to trace the virus of truth as it slowly spread through the tissue of the life of lies, gradually causing it to disintegrate. One thing, however, seems clear: the attempt at political reform was not the cause of' society's reawakening, but rather the fmal outcome of that reawakening. If ideology was originally a bridge between the system and the individual as an individual, then the moment he steps on to this bridge it becomes at the same time a bridge between the system and the individual as a component of the system. That is, if ideology originally facilitated (by acting outwardly) the constitution of power by serving as a psychological excuse, then from the moment that excuse is accepted, it constitutes power inwardly, becoming an active component of that power. It begins to function as the principal instrument of ritual communication within the system of power. McDonald, Sophia (1 March 2018). "Golden Standard: Bay Area Shines". Produce Business Magazine . Retrieved 8 March 2021. Who are these so-called dissidents? Where does their point of view come from, and what importance does it have? What is the significance of the "independent initiatives" in which "dissidents" collaborate, and what real chances do such initiatives have of success? Is it appropriate to refer to "dissidents" as an opposition? If so, what exactly is such an opposition within the framework of this system? What does it do? What role does it play in society? What are its hopes and on what are they based? Is it within the power of the "dissidents"-as a category of subcitizen outside the power establishment-to have any influence at all on society and the social system? Can they actually change anything?Belko, Mark (September 8, 2013). "While Pittsburgh's produce terminal shutters, other cities' markets are ramping up". Pittsburgh Post-Gazette. Archived from the original on 5 July 2015 . Retrieved 8 March 2021. Running a sustainable business doesn't mean that you can't make a profit. In this inspiring book, readers that own businesses of all sizes will learn the value of pursuing ethical policies through the journey of the author's quest to "do it right". The book promises readers will learn how to “green your business from one of the UK’s leading corporate activists”. The essential aims of life are present naturally in every person. In everyone there is some longing for humanity's rightful dignity, for moral integrity, for free expression of being and a sense of transcendence over the world of existence. Yet, at the same time, each person is capable, to a greater or lesser degree, of coming to terms with living within the lie. Each person somehow succumbs to a profane trivialization of his inherent humanity, and to utilitarianism. In everyone there is some willingness to merge with the anonymous crowd and to flow comfortably along with it down the river of pseudolife. This is much more than a simple conflict between two identities. It is something far worse: it is a challenge to the very notion of identity itself. South San Francisco market head suggests operating hours change". Produce News . Retrieved 8 March 2021.