Ideas from Massimo Osti

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The cult was definitely brought back to Britain by supporters who came in contact with the Paninari in Italy,’ says McLellan. For centuries, after the fall of the Roman Empire, we have been a land of little commons and little feuds, and we have always nurtured our genius loci with immense pride, trying to be as different as possible from our neighbours just a few kilometres away. bicolori e molto illustrate con disegni e caratteri originali, prima edizione, in italiano, buone condizioni. In the early days of Stone Island, Massimo Osti spent a lot of time working on a material that seemed more suited to the military.

His studio was on the central Via Zanardi, the same street as the main faculties of the local university, whose history harks back to the Middle Ages.We are talking about the time of Nintendo, Walkman, Back to the Future, RoboCop, Ghostbusters, Air Max 1’s… colour changing clothes was incredible! P. Company to the boom of Stone Island to the later experiments of ICD and Double Use, illustrating the progress with images of original catalogues, extant magazine editorials, advertising, and archival material such as merchandise, sketches and brand labels. For Stone Island, among the first were the Paninari, perhaps the only indigenous Italian subculture.

Osti did not really care, however; he liked playing his own game too much, took too much pleasure in skewering the auteur rhetoric that was integral to the meteoric rise of the ‘Made in Italy’ movement. Foreword by Stefano Bonaga, Francois Girbaud, Ashley Heath, Pier Luigi Piana, Bruna Rossi, Gabriele Salvatores, Paul Smith, Franca Sozzani, Alberto Tomba, Paolo Zegna. His garments, as a result, embodied a reassuring brand of straightforwardness – they felt like design objects, not silly fashion pieces. He loved sailing, for instance – it was not by chance that he chose a compass rose as the Stone Island logo – but his passions were also private. Osti's work is so well regarded that, in an effusive poetic ramble of a preface from denim legend Francois Girbaud, he elicits odes like this: "I was often so jealous, challenged by your way of looking at things, of transforming, of discovering, of becoming ever more skilled.P. Company and Left Hand and inventor of the industry-shifting garment dyeing technique, Raso Gommato and numerous other fabrics still in use today, 20-30 years on; of the intellectual designer who worked from Bologna all his life, inspired as much by the 35000 piece historical garment archive he assembled in his studio as the unique artistic and political ferment of the city throughout the '70s, '80s. The monograph contains 175 items and 200 accessories specially re-photographed for the book, besides the stylist’s annotations, dyeing trials, fabric samples and unpublished interviews. That’s when, amidst the elements, they witnessed something both “disquieting and beautiful”: according to Goggi, a “tableau of fluctuating colors” spread across the deck of the Guapa, oozing from the jackets in a kind of “fluo mix. Osti put every design and material through rigorous and continual experimentation: under his instruction, his team tested and re-tested every last fiber used through rubber-coating, emery-brushing, resining, siliconing, oil finishing, bonding, and dying (the latter, with the help of in-house chemists).