42BELOW Premium Vodka, Quadruple Distilled, Made with New Zealand Volcanic Spring Water, 40% ABV, 70cL / 700mL

Product Information

Bacardi Limited is the company that has bought out 42 Below in 2006 and has made 42 Below its irreverent completely out there vodka for those who want to do things differently. The board of Bacardi Limited consists of 14 members of the Bacardi kin and four autonomous directors. Bacardi Limited runs its empire with the presence of an International Leadership Team that looks after the main decisions of all its brands, 42 Below being one of these. Below Vodka is a New Zealand vodka made from wheat and bottled at 42% ABV. The company was founded in 1998 by Geoff Ross, who also owns the wine company Invivo & Co. 42 Below has won multiple awards, including a Double Gold medal at the San Francisco World Spirits Competition in 2006. Why is 42 Below Vodka Good? One of the biggest macro trends worldwide is that consumers want to connect with their food and fibre," says Geoff.

Below has acquired its own Managing Director, Paul Dibbayawan, who was headhunted by Bacardi to manage 42 Below and joined this iconic NZ brand last year. If you need assistance with writing your essay, our professional essay writing service is here to help! Essay Writing Service Market of interest, trends and size Whilst we are not a publicly listed company, the Bacardi CEO is really setting the direction for us to be governed in the same way. We are putting a lot of the systems in place as if we were. It just makes perfect sense. The regulations and transparency are there for a reason so it is only sensible to follow that best practice.” Stated Dibbayawan in an interview (The Director, 2008).Am normally a scotch and rum drinker but after trying 42 Below a few times am finding it more and more my ‘go to’ beverage. Smooth, clean, clear, 40 % proof here in Australia compared to others 37-38%. To me this is just as good as much more expensive brands. Another bonus and testament to the quality and purity of this beverage is the fact I wake up next day clear headed! Our vision at Lake Hawea is to lead New Zealand farming into a carbon-positive, biodiversity-rich, profitable future… and we hope to become an exemplar for farming profitability while putting carbon, biodiversity, water, staff, animal welfare, ecological restoration and protection at the forefront of everything we do," says Justine. If u drink this neat after something bitter, say, beer or whisky, the perfume sweetness will surprisingly reveal itself than that of other wheat based vodkas.

We have been investing in the brand. We haven't delivered dividend. It is not about returning a profit, we haven't been in that mode. We have been in growth mode."Below Vodka stands out due to its production process, which involves distilling the spirit four times and filtering it through charcoal for exceptional purity. The water used, sourced from a volcanic spring, is a key component, offering natural sweetness and unparalleled clarity to the vodka. Can You Describe the Flavor Profile of 42 Below Vodka?

Below is a premium vodka known for its exceptional smoothness and unique origin. Distilled in New Zealand, this vodka captures the purity of its environment, reflecting its quality in the spirit's clarity and refined taste. How Did 42 Below Vodka Get Its Name? As a company that believes in marketing dreams, visions and experiences in contrast to products, 42Below has created and nurtured many external relationships to help it achieve its aims.Absolutely! Whether for a vodka enthusiast or someone who appreciates fine spirits, 42 Below Vodka makes an excellent gift. Its quality, coupled with its unique New Zealand heritage, offers something special beyond the typical vodka brands. Where Can I Buy 42 Below Vodka? Below Feijoa Vodka is entering into a completely new market segment under flavored vodkas where the targeted consumers already have preferences when it comes to buying vodka. Thus, it is necessary to carry out a SWOT analysis of both 42 Below Feijoa and the competition so that the company can obtain a lucid view of this new environment. An industry analysis will help Feijoa to create the precise brand awareness for its own vodka and to understand the nature of its competing products. Feijoa plans to target the higher class youth market consisting of high-end nightclubs, hotels, and restaurants plus the demographic that frequents these enterprises: youthful professionals, younger professional people, and others with an prosperous standard of living.