Aunt Jemima Pancake Syrup 710ml Pack of 2

Product Information

Originally, Aunt Jemima was shown with a wide smile and wearing a bandanna in her hair, an image that faced criticism for years as it was accused of encouraging racist stereotypes.

Rutt reportedly saw a minstrel show featuring the "Old Aunt Jemima" song in the fall of 1889, presented by blackface performers identified by Arthur F.

Allen Adamson, co-founder of New York-based branding consultancy Metaforce, says the new name of Pearl Milling is a strong choice. So successful was the character and the product line, along with its Lost Cause romanticism, that Davis renamed his firm Aunt Jemima Mills in 1914. Grand Rapids had an Aunt Jemima's Kitchen, one of 21 locations, until it was changed to Colonial Kitchen in 1968. PepsiCo replaced the brand name with Pearl Milling Company in February 2021, thus bringing the brand’s history full circle. The packaging (and what’s inside) will be the exact same—they’ll just feature the new Pearl Milling Company logo.

In her book A Voice from the South (1892), Cooper had noted the fascination with "Southern influence, Southern ideas, and Southern ideals" had "dictated to and domineered over the brain and sinew of this nation". In June 2021, amidst heightened racial unrest in the United States, [6] the Aunt Jemima brand name was discontinued by its current owner, PepsiCo, with all products rebranded to Pearl Milling Company, the name of the company that produced the original pancake mix product. In the TikTok, Kirby talked about the history behind the Aunt Jemima brand, and ended with,"Not today. Aunt Jemima is based on a real woman, Nancy Green, who was a storyteller, cook, and missionary worker. Quaker Oats, which has been owned by PepsiCo since 2001, announced its decision on Aunt Jemima days after a TikTok video describing the brand’s history was shared widely on social media.Beginning in 1894, the company added an Aunt Jemima paper doll family that could be cut out from the pancake box. African American women formed the Women's Columbian Association and the Women's Columbian Auxiliary Association to address the exclusion of African Americans from the 1893 World's Fair exhibitions, asking that the fair reflect the success of post-Emancipation African Americans. With a broad smile and exaggerated teeth and lips, the mammy figure was a staple of blackface vaudeville, a simpleminded character whose domain was the kitchen. On June 17, 2020, Quaker Oats announced that the Aunt Jemima brand would be discontinued and replaced with a new name and image "to make progress toward racial equality".