Guest Post: Loud Summer Fashion Concepts

Believe it or not, summer is almost upon us already, and for those with an eye for fashion, that means it’s time for a bit of a wardrobe update. The summer season always brings on innumerable interesting styles from top designers and mainstream brands, with the result that window displays everywhere from the local fashion boutique to the closest Marks and Spencer become packed with exciting new clothing.

The tricky part comes in choosing the items for your summer wardrobe from all of these window displays and advertisements. More often than not, there’s simply too much to choose from, and sifting through the various summer styles can take a great deal of time and effort. Perhaps the best way to go about shopping for the upcoming season is to simply opt for the styles that grab you first! Adopting this strategy, here are a few words on some of the “loudest” clothing and accessory trends for the upcoming summer season.


Black & White

It’s fairly typical to hear about black and white fashion during the colder seasons of the year, but for the summer, this is certainly a trend that will stand out in window displays. Whether it’s outfits featuring black and white strips, or simply different pieces of contrasting black and white clothing, this colour combination will certainly be prominent this summer.


Monochrome by Louis Vuitton Windows Wear


Tilt furniture by Tina Schmid

Graphic Prints

This is an incredibly broad trend, but one that has been noteworthy on just about every runway show displaying summer fashion. A graphic print might be anything as simple as a leopard skin design on a dress, or something entirely inventive, artistic and original. Nevertheless, you’re certain to see plenty of printed fabrics during your summer wardrobe shopping.


Fluorescent Colours

Finally, something of a more typical summer trend is also well worth noting this season. Pinks, yellows, blues, greens and other popular summer colours are showing up in fluorescent, neon tones in collections aimed for the coming summer, and give you a few very enjoyable options to consider.




Bold Sunglasses

Plenty of bold styles are making the rounds in summer sunglasses, and many of them are sure to jump out in any sort of display. Most notably, bright white frames with dark lenses, and striped frames featuring bright colours seem particularly trendy for the summer season.


Oversized Jewellery

Jewellery trends can be a bit tougher to get a grasp on, but this summer everything seems to be oversized. Dangling, delicate earrings, large, low-hanging necklaces, and wrists full of bangles and large watches are all popular for the coming months, and all go with the overall summer trend of bold style.

Philip Lim pop up store, Selfridges by Studio Toogood

Okay hopefully this is me back blogging! First up we have the amazing Philip Lim pop up store in Selfridges, London.

The pop up store was designed by Studio Toogood. The installation reflects the simplicity, playfulness and elegance imbued in the work of Philip Lim. The space is made up off wooden structures interupted by a series of distinctive geometric shapes. Hand casted and crafted from carefully considered raw materials including resin, steel, rubber, plastic and wax.


I also found some pictures on the studio too good sit, Love the sketches of the store!




Chanel Boutique at La Mistralée Hotel

For the second year running Chanel has taken up residence at La Mistralée Hotel, a two minute walk from the Place des Lices and the Old Port.

Until October the sumptuous interior of this 19th century manor house has been transformed to create a contemporary décor. The Paris-Bombay and 2012 Spring-Summer collections are displayed throughout the house, in the magnificent private gardens and by the swimming pool, juxtaposing the opulence of the house with modernity and boldness. Its a nice turn to see Chanel using bold and contemporary colours and shapes in their display, an ongoing trend we’ve spotted on our window scouting recently.

Until October 7th 2012
10am-1.30pm / 3.30pm-8pm (4.30pm-9pm in July and August)
1, avenue du Général Leclerc
83990 Saint-Tropez

Tata Naka: AW12 LFW presentation

Most people dont get to see the production side of a fashion week show. They turn up and the set is up, models ready to walk. But I finally got to see just how a show set comes together and I had the most amazing experience working with the team at Chameleon Visual. I was pretty much pinching myself all day.

I’m not sure what I expected but when Emma the Creative Director told me we had 1 hour to get the set up, I instantly thought ‘how the hell is this going to happen.’ What I then witnessed blew me away. The crew moved in to lay the floor and put up a curtain system to create a room within a room which was an explosion of the designers hand drawn prints. The team really do work so hard and they quickly set up the lighting and turned a simple white room into a beautiful fashion set ready for the designers, Tata Naka to showcase their AW12/13 collection to the press.

Here is a photodiary of my day!

and then the real fun began….

All images my own.