Lynx Africa the G.O.A.T. of fragrance Aerosol Bodyspray 48 hours of odour-busting zinc tech deodorant to finish your style 150 ml

Product Information

This great smelling LYNX aerosol deodorant spray comes in an infinitely recyclable can – fresher you, cleaner planet.

Our revolutionary new dual-action technology fights odour-causing bacteria so you can avoid odour and smell irresistible for 48 hours, and have the confidence to be the best version of the only thing you can be – yourself. Opening with an animated goat holding a Lynx Africa body spray – featuring its new limited-edition packaging – a young man bounces from his apartment after spraying the iconic fragrance, before driving round town (goat in tow) and finally dropping into a rooftop party. Whilst we make every effort to ensure that the product information on our site is accurate, this information will occasionally change. QR Code Marketing - The use of QR codes is growing as a way to connect with consumers and provide them with unique experiences. Join 322,522 entrepreneurs, innovators and CEOs who rely on our weekly trend report to stay ahead of the crowd.

A targeted approach will also see the brand tap into the appeal of anime through custom social-first assets. Limited edition packaging will communicate the brand’s self-confidence from the shelves, with particular emphasis on reaching the noses of gamers through a partnership with Twitch. Through social listening we understand that it is much more than just the nation’s most used fragrance, it is a huge part of UK culture. You never know when opportunity will strike, so you need a bodyspray that’s going to keep you smelling iconic and feeling confident no matter the circumstances.

Communicated boldly on-pack to symbolise the brand’s long-standing position as the favourite fragrance amongst men, the inclusion of the G. Speak to your Account Manager today to discuss what media package would work best for your campaign objectives. The ATL marketing campaign has been created to target the next generation of Lynx lovers, reminding them that “Lynx Africa is the greatest fragrance of all time”. Lynx provides an iconic selection of grooming products with signature scents to suit the right occasion.You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. There is an opportunity for disruptive innovation in creating sustainable, natural, and personalized personal care products. Monique Rossi, Marketing Director of Deodorant and Skin Cleansing, Unilever, says: “Lynx Africa is arguably the most iconic male fragrance on the market. If you're on the move and need to stay dry and odour-free, Lynx Anti-Perspirant gets the job done with pro scent technology, keeping sweat away for up to 72 hours. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products.

Brand Nostalgia - Brands are tapping into nostalgia to connect with consumers and appeal to their sense of familiarity and comfort. Shaking the can well and holding it 15 cm away from your body, spray across your chest in a well-ventilated area for G. It is crucial for Lynx that we continue to maintain relevancy among younger consumers and so Gen-Z will continue to be a real focus for us. Shaking the can well and holding it 15cm away from your chest and body, spray in a well ventilated area for great protection from style threatening odour.

Tapping into the increasing popularity of anime, each social short will target different audiences across gaming, music and sports. The photobooth used greenscreen techniques to enable members of the public to pose with the iconic goat character from the advertising campaign, creating images they can take away with them. LYNX Africa Bodyspray gives you 48 hours of odour protection with our revolutionary dual-action odour-busting zinc technology, keeping you smelling awesome and feeling chill, all day. It is also investing in Twitch to engage young gamers and creating a selection of social first assets that will resonate and entertain with the younger audience across Meta (Facebook and Instagram) and Tik Tok. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Charging through TV, broadcast video-on-demand and cinema, as well as YouTube and Spotify, the ad takes a literal approach to claiming its Goat status, with an animated goat taking center stage, clutching a can of Lynx Africa in a cloven hoof. There is an opportunity for disruptive innovation in creating personalized products that speak directly to Gen Zers. T campaign is a great example of how Merchant’s Den winners can utilize ASDA media to really engage with their audience across different touchpoints and make a big impact when launching a new product.This web site is directed only to UK and Ireland consumers for products and services of Unilever UK Limited and Unilever Ireland Limited. T.) phrase as a mens of resonating with a younger audience, but features the original Lynx Africa scent. Real-life goats are quite creepy (they have demonic associations for a reason), so Lynx has created a cute animated version, who pops up in a bloke’s flat to chuck him a can of Africa and kick-start a busy day of cruising in a flash car, listening to cool music and impressing a partying beauty.