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Free radicals are produced naturally in our cells and pose a constant threat to our bodies. They are generated by processes like the metabolism of oxygen and food, exercise and exposure to environmental toxins and pollutants like cigarette smoke, chemicals, air pollution, radiation, etc. We know that vitamin C is an antioxidant - which means that it helps protect our cells from damage. But did you know it also: The ASA considered that consumers would understand the claim “liposomal vitamin C”, in the context of the ad, which referred to the benefits of “liposomes”, “liposomal technology”, and “liposomal encapsulation technology”, to mean that the product contained liposomes. We sought expert advice from the Laboratory of the Government Chemist (LGC), who reviewed the evidence provided by YourZooki.
It has also been shown that a higher intake of vitamin C was associated with a lower risk of death from stroke or coronary heart disease in elderly people (9). Vitamin C deficiency & depletion
Glycerin, Liposomal Vitamin C Proprietary Blend ( Sunflower oil containing Phosphatidylcholine and Vitamin C as L-Ascorbic Acid), Purified Water, Natural Flavours (Citrus oil and Vanilla), Vitamin E, Natural Colours (Beta Carotene), Potassium Bicarbonate, Sucrose( <0.1g) Oleic Acid, Acid (Citric Acid) , Liposomal Proprietary Blend 4000mg of which Phosphatidylcholine 1000mg Superior Absorption for Optimal Results: Our liposomal technology ensures that each sachet of Zooki Liposomal Vitamin C delivers vitamin C directly to your cells, bypassing the digestive system for superior absorption. This means your body can utilize more of the vitamin C, resulting in enhanced immune support and overall well-being. They wrap nutrients in the very same lipids that are found in the walls of your cells. These bodyguards form protective shields around the nutrients which deliver them directly into your system. Zooki wrap Vitamin C in lipids using only 100% natural ingredients anddo notuse alcohol solvents, such as ethanol, that are typically found in liquid supplements. Unlike most Vitamin C which is sourced from genetically modified corn syrup, Zooki use a process known as the "Smirnoff-Wheeler (SW) pathway". This is the exact same pathway that oranges use to make Vitamin C - keeping it natural.
This ruling comes as a result of a lengthy and detailed investigation by the ASA into YourZooki for the liposomal claims for VITAMIN C ZOOKI, with the committee finding this week that the YourZooki claims of a “liposomal” delivery system are misleading and unsubstantiated. This is an important victory for the wider vitamin supplementation industry, as the ruling ensures that industry standards are upheld and that the end consumer is protected.YourZooki Ltd explained that Liposomal Vitamin C was an emulsion containing phospholipids, such as phosphatidylcholine, which was wrapped in layers around the vitamin C, and that the term “liposomal” was an inherent characteristic of the product's composition rather than a claim. They said that liposomes came in many forms and were widely present in many consumer products. Ingredients: Glycerin (Coconut sourced), Lipid-wrapped Vitamin C Proprietary Blend (Sunflower oil containing Phosphatidylcholine and Vitamin C as L-Ascorbic Acid), Purified Water, Natural Flavours (Watermelon Juice Concentrate and Vanilla), Vitamin E, (D-Alpha-Tocopherol), Natural Colours (Beta Carotene), Vitamin B12 (Cyanocobalamin), Potassium Bicarbonate, Sucrose (less than 0.1g*), Oleic Acid, Acid (Citric Acid). Well it turns out there's a lot more to it than that and we should all be taking vitamin C a lot more seriously and a lot more regularly. Especially if you’re prone to feeling tired and run down. One of the easiest ways to ensure you are getting enough vitamin C to support all your body’s systems that require it is through vitamin C supplements. References Vitamin C is involved in the synthesis of L-carnitine (5), which supports energy metabolism and helps to reduce fatigue and tiredness. It's also a vital nutrient for our adrenal glands, which are responsible for regulating the body’s stress response. In cases of chronic stress, our adrenal hormones can become imbalanced, leading to fatigue. Vitamin C can also help to reduce the overall burden and energy demands of stress on the body through its role in reducing oxidative stress. Vitamin C and cognition
No, it doesn’t. It just means that your body wasn’t able to absorb that dose because of the type of vitamin C you have taken. Most vitamin C supplements require an active transport system to take them through the gut wall. Our ability to do that is limited and after we’ve filled all the transporters, any remaining vitamin C will be excreted in the urine. However, vitamin C wrapped in lipids has a much greater absorption because it bypasses the body's normal transport mechanisms and doesn’t need those transporters. Do children need as much Vitamin C?The ad breached CAP Code (Edition 12) rules 3.1 (Misleading advertising) and 3.7 (Substantiation). Action YourZooki said the advertised product had been analysed using a variety of testing methods which, they believed, confirmed the presence of liposomal vitamin C particles. They provided copies of two independent studies, one from 2017 and one from 2020. They detailed the methodology used, which they said had ensured that the liposomes were not ruptured prior to testing. They also submitted a specification document detailing the composition of the product. Assessment As we go through various stages of life, as women, our hormones fluctuate meaning that we may see changes in our skin. Here we discuss how you can handle how your hormones effect your skin in puberty, pregnancy and menopause. The ad must not appear again in the form complained about. We told YourZooki Ltd not to claim their product was “liposomal vitamin C” or make similar claims about the liposomal nature of the product unless they held adequate substantiation for those claims. The trace amount of sucrose (less than 0.1g) is not to sweeten the taste - it is a natural ingredient that aids the production process.
Enhanced Collagen Production: Zooki Liposomal Vitamin C plays a crucial role in collagen synthesis, a protein that provides structural support to your skin, joints, and connective tissues. By promoting collagen production, this supplement can help improve skin elasticity, reduce joint discomfort, and support overall mobility. Chronic illness (i.e. diabetes, autoimmune conditions): Produces high levels of free radicals and oxidative stress as well as lowers the body’s immune defences Vitamin C, or L-ascorbic acid, is an essential water-soluble nutrient that is naturally found in some plant foods. It is essential because, unlike most plants and animals, humans can’t produce it. It’s also a water-soluble vitamin, which means the body cannot store it, so we need to get a constant supply through our diets. Vitamin C benefits Leading liposomal food supplement brand Altrient® has welcomed the latest ruling from the Advertising Standard Agency (ASA) regarding the clarity and required substantiation of marketing claims around liposomal vitamin C supplement brands. The ASA upheld the complaint against supplement brand YourZooki – stating that YourZooki’s claims of its VITAMIN C ZOOKI product being a “liposomal vitamin C” are unsubstantiated and misleading.Vitamin C Zooki is generally safe for children, however we always recommend consulting with a medical professional before giving any dietary supplement to children under the age of 18. Young children under the age of 13 do not need a full sachet, and if they have too much it may temporarily upset their stomach. To manage how much to give to children, we recommend mixing with a small amount of water, adding it to yoghurt or giving it to them off a teaspoon. We recommend ages 4 - 8 have up to one teaspoon daily and children 8 - 13 have half a sachet. Toxins: Environmental pollutants, cosmetics, domestic products and smoking cause high levels of oxidative stress in the body and an increased need for antioxidants Many foods contain vitamin C, but due to the effects of modern day living, we're finding ourselves not getting nearly the amount we need to meet our individual needs. The environmental toxins and air pollution we're exposed to in the home and outdoors, life’s increased demands that leaves us in a constant state of stress, and chronic diseases are some factors that increase our need for vitamin C. The food we eat is also not of the same quality that it used to be, meaning that our nutrient requirements are always increasing, and this includes its requirements for vitamin C. Vitamin C is present to some degree in most fruits and vegetables, however, some types of fresh produce have more vitamin C than others. Contrary to popular belief, many fruits and vegetables contain more vitamin C than oranges and other citrus fruits.
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