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Though the Aston Martin insignia may not be as complex as some other logos, such as the Alfa Romeo symbol, it’s definitely eye-catching. By the Austrian Grand Prix, Szafnauer and co had decided they wanted to make changes so that the livery would stand out more. After David Brown sold the company in 1972, it changed hands several times. Ownership passed through a series of companies including Company Developments Ltd., and later, North American investors led by Peter Sprague and George Minden. When Racing Point rebranded to become the British team before the start of this season, the pink of BWT was replaced by British racing green.
Otmar Szafnauer says that Aston Martin have started discussing changing the colour of their livery for 2022. The current Aston Martin logo design builds on one of the most memorable features of the Company’s image over the years – the Aston Martin wings.We will never sell your data, will keep your details secure and will never share your data with third parties for marketing purposes. Aston Martin Lagonda Global Holdings plc, the company that owns Aston Martin, is publicly traded and has multiple shareholders. The ownership structure involves a mix of private investors, investment groups, and other stakeholders. Some of the notable shareholders are: The German automotive company increased its stake in Aston Martin in 2020. This investment also included a technology partnership, allowing Aston Martin to access Mercedes-Benz's electric and hybrid technologies. Today, the Aston Martin logo is one of the most popular in the automobile marketplace. So, where exactly did the Aston Martin logo history begin? Aston Martin logo history
We now use modern products that are soft, flexible and hard-wearing, with great coverage and guaranteed not to peel or fade. A Canadian billionaire businessman and part-owner of the Aston Martin Formula 1 team. Stroll led a consortium that invested in Aston Martin in early 2020, acquiring a significant stake in the company. Today, the modernized and simplified version of the logo is an excellent insight into the Company’s ability to pay homage to it’s past, while keeping an eye on the future. Perhaps the most iconic part of the Aston Martin logo are the wings behind the name “Aston Martin”. While the wordmark has been a vital part of the Aston Martin image since soon after the Company’s inception, the wings have also become a recognisable element of Aston Martin’s logo.Though the Aston Martin logo meaning has been the topic of some debate over the years, most people agree the wings stand for purity, quality, and the speedy motion of Aston Martin cars.