Above: Matches Press day featuring a stunning gold clothes rail which adds a touch of luxe to spring summer pastels

Above image: Black Frame press day

Above: All saints press day works the utilitarian trend with a drop of luxe

Above: Coast press day takes inspiration from the Mary Katrantzou set with a field of flowers

Above image: Whistles press day looks more more like an art gallery than a store. The tip is to keep things looking minimal. Fresh flowers also add an extra detail.

Above 3 images: Topshop worked the sport luxe with a faceless mannequin army

Above: Hermes press day included a graffiti painted wall

Above: Left to right. French connection and Reiss

Above: At Alice Temperley some sparkling typography light up the new collection

Above 3 images: Mulberry press day takes us to the seaside! Ooh!

Image above: Accessorize press day