Tata Naka: AW12 LFW presentation

Most people dont get to see the production side of a fashion week show. They turn up and the set is up, models ready to walk. But I finally got to see just how a show set comes together and I had the most amazing experience working with the team at Chameleon Visual. I was pretty much pinching myself all day.

I’m not sure what I expected but when Emma the Creative Director told me we had 1 hour to get the set up, I instantly thought ‘how the hell is this going to happen.’ What I then witnessed blew me away. The crew moved in to lay the floor and put up a curtain system to create a room within a room which was an explosion of the designers hand drawn prints. The team really do work so hard and they quickly set up the lighting and turned a simple white room into a beautiful fashion set ready for the designers, Tata Naka to showcase their AW12/13 collection to the press.

Here is a photodiary of my day!

and then the real fun began….

All images my own.

Job Alerts: Graphic designer

About Chameleon Visual

Chameleon is a small creative consultancy based in South West London; they design, produce and install visual concepts with a primary focus on retail window displays, parties, events and exhibitions.


Main Duties

Chameleon is looking for a passionate entry-level designer to join our team. You will help with all of our artwork and plans for production. It is a very creative role and you will work on a variety of projects from layouts and invitations to window schemes and renderings. You will be expected to:

- Work on projects from concept to print
- Design and deliver excellent visual imagery
- Establish and maintain templates
- Visualise and draw up store window schemes to scale
- Support and assist designer as and when required

Skills and experience

Graphic design/relevant degree or significant related experience
A good eye for detail/composition
Proficient in Adobe Suite
Technical drawing
Microsoft Office
Typography knowledge
Ability to deliver projects on time and work on several projects simultaneously

 Please send a cover letter, CV and pdf portfolio (5MB max) to Carrie Mok – carrie@chameleonvisual.com