Monthly Archives of February 2012
Stella Mccartney window display: floral tribute
Victoria Beckham for Harvey Nichols display
Tata Naka: AW12 LFW presentation
Most people dont get to see the production side of a fashion week show. They turn up and the set is up, models ready to walk. But I finally got to see just how a show set comes together and I had the most amazing experience working with the team at Chameleon Visual. I was pretty much pinching myself all day.
I’m not sure what I expected but when Emma the Creative Director told me we had 1 hour to get the set up, I instantly thought ‘how the hell is this going to happen.’ What I then witnessed blew me away. The crew moved in to lay the floor and put up a curtain system to create a room within a room which was an explosion of the designers hand drawn prints. The team really do work so hard and they quickly set up the lighting and turned a simple white room into a beautiful fashion set ready for the designers, Tata Naka to showcase their AW12/13 collection to the press.
Here is a photodiary of my day!
and then the real fun began….
All images my own.
Job Alerts: Graphic designer
About Chameleon Visual
Chameleon is a small creative consultancy based in South West London; they design, produce and install visual concepts with a primary focus on retail window displays, parties, events and exhibitions.
http://www.chameleonvisual.co.uk
Main Duties
Chameleon is looking for a passionate entry-level designer to join our team. You will help with all of our artwork and plans for production. It is a very creative role and you will work on a variety of projects from layouts and invitations to window schemes and renderings. You will be expected to:
- Work on projects from concept to print
- Design and deliver excellent visual imagery
- Establish and maintain templates
- Visualise and draw up store window schemes to scale
- Support and assist designer as and when required
Skills and experience
Graphic design/relevant degree or significant related experience
A good eye for detail/composition
Proficient in Adobe Suite
Technical drawing
Microsoft Office
Typography knowledge
Ability to deliver projects on time and work on several projects simultaneously
Pinterest: Visual merchandising inspiration
Pinterest is a great place to find VM inspiration… Here is my VM board full of display ideas. Do you of you use Pinterest? If you do leave your link in a comment as I would love to follow your boards!
Whistles window display: Graphic lines
With SS12 about to hit stores, Whistls have collaborated with designer Matt Wingfield to radically transform the exterior of their store on St Christophers Place in London. I love the way the colours become part of the environment and the subtle movement of shapes from 2d to 3d












































