Most people dont get to see the production side of a fashion week show. They turn up and the set is up, models ready to walk. But I finally got to see just how a show set comes together and I had the most amazing experience working with the team at Chameleon Visual. I was pretty much pinching myself all day.
I’m not sure what I expected but when Emma the Creative Director told me we had 1 hour to get the set up, I instantly thought ‘how the hell is this going to happen.’ What I then witnessed blew me away. The crew moved in to lay the floor and put up a curtain system to create a room within a room which was an explosion of the designers hand drawn prints. The team really do work so hard and they quickly set up the lighting and turned a simple white room into a beautiful fashion set ready for the designers, Tata Naka to showcase their AW12/13 collection to the press.
Here is a photodiary of my day!
and then the real fun began….
All images my own.
About Chameleon Visual
Chameleon is a small creative consultancy based in South West London; they design, produce and install visual concepts with a primary focus on retail window displays, parties, events and exhibitions.
Chameleon is looking for a passionate entry-level designer to join our team. You will help with all of our artwork and plans for production. It is a very creative role and you will work on a variety of projects from layouts and invitations to window schemes and renderings. You will be expected to:
- Work on projects from concept to print
- Design and deliver excellent visual imagery
- Establish and maintain templates
- Visualise and draw up store window schemes to scale
- Support and assist designer as and when required
Skills and experience
Graphic design/relevant degree or significant related experience
A good eye for detail/composition
Proficient in Adobe Suite
Ability to deliver projects on time and work on several projects simultaneously
Pinterest is a great place to find VM inspiration… Here is my VM board full of display ideas. Do you of you use Pinterest? If you do leave your link in a comment as I would love to follow your boards!
With SS12 about to hit stores, Whistls have collaborated with designer Matt Wingfield to radically transform the exterior of their store on St Christophers Place in London. I love the way the colours become part of the environment and the subtle movement of shapes from 2d to 3d