I was invited this morning to attend a bloggers briefing at Vogue House and had the pleasure to hear all about one of the years most anticipated events…. VOGUE’s Fashion Night Out. It really is going to top any shopping event the city has ever seen and I would even go as far to say I am more excited about this night than I am fashion week…. Shops are after all my bread and butter!
Image above: Louis Vuitton window for FNO 2010 created by Chameleon Visual
For those of you who haven’t heard of Fashion’s Night Out here is the lowdown… Across London Vogue is teaming up with a whopping 281 designers and retailers to create a dedicated night to celebrate the art form that is shopping. High-st shops, boutiques, department stores and leading designers brands are all joining forces to offer us mere mortals a one-off shopping experience which will include plenty of cocktails, some great discounts and more importantly the chance to meet some of the designers behind the brands we love. Take note, this is not a VIP event, although there will undoubtably be lots of VIP’s! Everyone is welcome to join in the fun!
It would literally be impossible to list what every brand will be doing but here are a few of the retailers I am most looking forward to celebrating with… RUPERT SANDERSON will host a Roller Disco in Mayfair which the Vogue girls and guys were VERY excited about and I have already reserved my size 6 skates! DIOR are going to be setting up a black cab on New Bond St where guests will be able to dress up and have their photograph taken. MATTHEW WILLIAMSON (who I have to mention as he is my favourite designer) will be presenting his brand new diffusion line modelled by the face of the collection, Edie Campbell. Fashion blogger Disneyrollergirl has teamed up with HARVEY NICHOLS and will be auctioning secret customised designer t shirts with all proceeds going to the well deserving charity Kids Company. FRENCH CONNECTION and ALL SAINTS will be offering a whopping 20% off their collection and MULBERRY will be getting into the carnival spirt with a live celebrity DJ, nail painting, prize draws every 30 minutes, a fortune teller and a photo booth area. Phewwwww… this is going to be one night! Oh and did I mention that for the first time EVER Bond Street will be completely closed off to traffic… amazing!
If you want to check out the full line up head over to the Vogue Fashion’s Night out website her